May 29th, 2007
KING OF PRUSSIA, Pa., May 29 /PRNewswire-FirstCall/ -- SEDONA(R) Corporation (BULLETIN BOARD: SDNA) (http://www.sedonacorp.com/), a leading provider of Customer and Member Relationship Management (CRM/MRM) solutions for the small and mid-size financial services market, today announced President and CEO, Marco Emrich will be speaking at a Latin American CRM conference sponsored by Haydrian Corporation, a SEDONA business partner. The event titled "CRM: Effective Control of Sales and Profitability for your Business" will be held on May 30, 2007, from 8:30 am to 12:00 pm, at the Hotel Nikko in Mexico City, Mexico. Over 80 executives from Latin American institutions' marketing and finance departments are expected to attend the conference to hear presentations by Todd B. Avery, US Embassy Commercial Attache, Alex Logan, Vice President Haydrian Corporation Latin America/Caribbean region, and Marco Emrich, President and CEO, SEDONA Corporation. On March 8, 2007, SEDONA announced an international partnership with Haydrian where both companies would develop a co-branded version of Intarsia, SEDONA's CRM/MRM technology. Haydrian will localize, market, install, and support Intarsia to the developing countries of the world. Haydrian will also offer integrated Intarsia with their anti-money laundering platform XM3. Alex Logan, Haydrian Vice-President of Latin America/Caribbean Region, commented, "Mexico and all of Latin America embrace tremendous potential for Haydrian and SEDONA. The number of banks in Mexico alone will double by the end of this year. New entrants into these emerging markets are realizing that success hinges on broadening market opportunities, customer retention, and maximizing the profitability of all accounts-instead of merely competing ferociously for market share. Haydrian and SEDONA offer the ideal combination of solutions and subject matter expertise to bolster their effectiveness." SEDONA President and CEO, Marco Emrich commented, "The partnership of Haydrian and SEDONA will offer the financial institutions of emerging markets the technology and expertise they require to service not only their region, but to take their place on the world stage. We are delighted to participate in this important conference, the first of a series of events planned to introduce Haydrian's CRM solution, based on our Intarsia technology, into emerging markets around the world." About SEDONA Corporation
SEDONA(R) Corporation (BULLETIN BOARD: SDNA) provides multi-vertical Customer/Member Relationship Management (CRM/MRM) solutions and services specifically tailored to the small to mid-size financial services market. SEDONA's CRM/MRM solution, Intarsia(R), is designed and priced to support and meet the needs of the multiple lines of business of small-to-midsize banks and credit unions. Intarsia provides the entire financial services institution with a complete and accurate view of their customers' and prospects' relationships and interactions. By utilizing SEDONA's CRM/MRM solution and services, SEDONA's clients effectively identify, acquire, foster, and retain loyal, profitable customers. For additional information, visit the SEDONA web site at http://www.sedonacorp.com/ or call 1-800-815-3307. About Haydrian
Haydrian Corporation provides risk management solutions for financial institutions around the world. Our solutions include: AML Detection and Monitoring System, Customer Relationship Management, End User Authentication, Islamic Core Banking and Consumer Credit Scoring. Haydrian is led by a team of experienced senior executives with a successful track record in international banking, compliance monitoring, consulting, financial services, credit analysis and risk management. In addition to corporate offices in the United States Haydrian has offices located in Mexico, Panama, Colombia, Brazil, Spain, Lebanon, Egypt, UAE, Pakistan and Indonesia. |